It is fairly easy to realize the importance of a corporate brand. The Coca Colas, Nikes and Apples of the world spend millions to reinforce and fine tune their branding and messaging each year. But what about Business-to-Business and Professional Services marketers? Those working in law firms, accounting firms, insurance companies, energy, financial, telecommunications, human resources, research and more? Yes, Virginia, branding is equally important, although different in some ways, for them.
At StimulusBrand, we’ve built a reputation in helping companies better understand their target and positioning them with a presence that elevates their brand visibility. We help clients seize opportunities to reach their target with meaningful messaging and to better compete in their market space.
In 2012, we continued to add quality professional service businesses to the growing StimulusBrand client list. Working with these folks is inspiring, challenging, and always leads to great creativity. Looking to “make some noise,” or “refresh their advertising,” these types of businesses are increasingly realizing the power in a brand and in examining not just what they say in their target communities, but how they say it.
S.W.O.T. analyses are especially helpful with new clients. This is a beginning review discussion to determine a company’s STRENGTHS and WEAKNESSES, and to discuss any OPPORTUNITIES and THREATS. Then, we always add another T — an examination of what TACTICS we can now employ to truly add value to the effort. Often, interviewing an organization’s top managers or salespeople, its key clients or top customers leads to terrific learning that helps us craft the most targeted, results-producing messaging. After all, what’s the point of creativity if you’re not saying the right message to the right people?
We help companies, big and small, pause … to define and “drill down” their target audiences, their motivations, their needs and their goals — before they invest time, money and effort into a website redesign, or ad, social media campaign or email marketing campaign. In the process, we uncover valuable, often hidden, opportunities. This learning is good for everyone. And, it informs the creative work— which we do pretty darn well too!
As we welcome in 2013, new businesses will look to launch. Small businesses will strive to get to the next level. And big businesses will seek to re-examine and re-define. We get it. And, we do it. I encourage all of you: don’t do marketing out of desperation, and pause before doing “Do It Yourself (DIY)” marketing. Instead, take the time to consider the impact of sound branding. Trust StimulusBrand to help you define or re-define your brand direction with smarts and creativity.
See images below for samples of client communications… and learn more at www.stimulusbrand.com and by calling Tom McManimon 609.538.1126 for a FREE consultation.
– Tom McManimon
– Diane Blaszka
Points Of Stimulation 