For centuries, one of the most famous brands in the world has been “The American Dream.” People have endured much risk and hardship to come to America in search of freedom and opportunity. With “Occupy Wall Street” protests spreading across the county and the world, one has to wonder if the dream — or brand — is dying. Or… perhaps, such protests are proof of its very strength.
I am reminded of an impassioned phrase spoken in the movie Network: “I’m mad as hell and I’m not going to take anymore of it.”
Emphasizing the importance of a well-honed mission statement, the main criticism of the “Occupy” movement has been that protestors are sending unfocused, mixed messages, with some not even knowing what they are protesting. A consequence is that many do take them seriously and feel that it will soon die off. It’s
almost as though the protestors do not know exactly who to protest toward, so they “vent” in hopes that someone who can make a difference hears
them.
One unifying message, however, seems clear — unless corporate political influence decreases, America will no longer be a land of opportunity and equality. Protestors point to the corporate bail outs and fact that 25 million Americans are unemployed or underemployed as proof that Washington’s policies cannot continue to favor the most privileged 1 percent among us. The ongoing division in Washington and lack of respect for leadership seems to feed this protest. They’re simply not helping the situation.
As one middle-aged white woman’s hand-made protest sign read: “You know things are bad when middle-aged white suburbanites come out.”
No matter what “side” you’re on, it is alarming that the typical working-age family’s earnings are no higher today than they were almost two decades ago. And, according to a study by a Federal Reserve economist, a poor family now needs nearly 10 generations (more than 200 years) to achieve middle-class income.
Put another way, if you are poor today, then you may reasonably hope your great-great-great-great-great-great-great-grandchildren will finally climb into the middle class.
Are we content to have that be the revised brand of the American Dream?
Let’s hear the thoughts that occupy you on this matter.
- Tom McManimon
- Diane Blaszka
Let us help you with your brand. www.stimulusbrand.com
