Facebook is for kids. Facebook is only to re-connect with old classmates. It will cheapen my brand. I don’t have the time. It’s not for business. Do these reactions sound familiar when a social media presence for your company is proposed? Put them out of your mind; like it or not, Facebook has become a strong component of business marketing. According to a recent Regus study, 35% of U.S. businesses have used Facebook to win new business. With over 500 million active users, Facebook offers up a captive audience for brands to utilize thoughtfully. Social media is rooted in creating conversation and promoting brand awareness with an interactive community. A successful marketing plan includes innovative ways to reach your customers and expand your share of voice. Perhaps the most important reason to create a Facebook page is to give your company a personality, which will cultivate loyalty among customers. In addition, it is a proactive way to own your reputation in the online space.
A basic Facebook business page will give a company an area to share information with customers, including new collection launches, sales, promotions, photos, and any other company news. As a value-add to customers, Facebook should also be a place to share non-brand related news, topics of interest and community events. This approach makes the social networking site feel less like an overt sales pitch and more like a shared experience. Customers like getting to know the company behind the products and tend to favor ones that have a sincere interest in their client base.
As you build followers on Facebook, careful attention should be paid to feedback and suggestions from customers. It is also important to communicate with your followers. Maintaining frequent interaction with users is another way to create credibility for your brand. With Facebook’s open forum, it can also be a valuable market research tool.
Still need convincing? Just Google “Facebook for business.” Do your own research. Facebook is a valuable platform that businesses large and small must consider.